What is a Logo? Logo identifies a
company or product via the use of a mark, flag, symbol or signature. A logo does
not sell the company directly nor rarely does it describe a business.
Logo’s derive their meaning from the
quality of the thing it symbolizes, not the other way around – logos are there
to identity, not to explain. In a nutshell, what a logo means is
more important than what it looks like.
To illustrate this concept, think of
logos like people. We prefer to be called by our names rather than by the
confusing and forgettable description of ourselves such as “the guy who always
wear Ties”. In this same way, a logo should not literally describe what the
business does but rather, identify the business in a way that is recognizable
It is also important to note that only
after a logo becomes familiar, does it function the way it is intended to do
much alike how we much must learn people’s names to identify them.
What makes a good logo? A good logo is
distinctive, appropriate, practical, graphic, and simple in form and conveys an
There are five principles that you
should follow to ensure that this is so…